Your Opinions Matter
We care about people + Planet first, we approach this in two ways. The first, we launched three research phases after utilizing available research from other relevant studies; we paid for four Quantitative research studies across two platforms. In our Quantitative studies surveying the top 10 worst states to park, we found out why parking was so expensive, slow to to find, and difficult to secure. 98% of our participants from all three studies liked our concept and ideas for helping them gain their life back from parking. Unlike most environmentalist, we include humans in our fight to achieve environmental justice, this is intersectional environmentalism. We are the friend who saved you a parking space.
People + Planet First
Consumer Driven Market Research
Searching for city parking has become too wasteful; it wastes time, vitality, money, and natural resources. Also, the stresses of parking can often turn into dangerous incidents of road rage or parking rage. This parking nightmare leads to wasted time, money, and gas. Also, stress can turn into rage, thus resulting in parking rage & road rage.
These are the main reasons why we created Curb Space. To ensure our app successfully addressed the previously mentioned parking pain points. We launched four phases of paid research studies across two platforms. We saved you a seat at the table to listen to what you had to say and learn what you needed the most in an effective parking app.
User Testing Research
User Testing is an innovative, video-first, insights platform with over 1.4 million CxNs(Customer Experience Narratives™) in 2020 alone. User Testing uses CxNs to improve consumer empathy mappingl so you can see and hear the experiences of real people as they engage with your branding & positioning, design, services, products, app features, processes, creative ideas, concepts, social media trends, ads & marketing, CX, UX, and consumer feedback. It’s used by industry leaders such as Microsoft, Grammarly, Patagonia, Docusign, Fandango, and Domino's.
Get a vivid, first-hand view of what your customers are thinking and experiencing with Customer Experience Narratives™ (CxNs)
The platform's captures more context about your customer with their video-first approach to CxNs. This allows users to: Observe their facial expressions and body language, See visuals of their experience, Hear their tone of voice and intonation, and Learn from their digital and real world interactions.
We utilized this platform for two phases of app concept testing before we began conducting our market research.
Upsiide Research
Upsiide is an innovation insights platform with a global audience of more than 45M+ consumers. Upsiide uses a new methodology of idea swiping and an idea split tool so forward-thinking teams find out which branding & positioning, design, services, products, app features, processes, creative ideas, concepts, social media trends, ads & marketing, CX, UX and consumer feedback will perform best in-market from routinely validated by in-market realities. It’s used by industry leaders such as Netflix, Facebook, Coca-Cola, Colgate, Nestle, and McDonald’s.
The Idea Screen Measures: (1) Intuitive Interest - The percentage of right swipes or 'likes' that an idea receives in the swiping exercise. This measure correlates highly with purchase intent. (2) Initial Commitment - Liked ideas are tested head-to-head vs. other liked ideas. This is the percentage of times that each idea wins in that tradeoff. (3) Idea Score - a single-number metric that allows us to rank ideas. It is derived from both Intuitive Interest and Initial Commitment.
We utilized this platform for two phases of quantitative market research, each study was designed with 100 questions across the top 10 cities with the worst parking.
Research Insights
Parking Frustrations
Parking Spot Hunting
50% of our research participants' parking frustrations were searching and waiting for parking spots.
70% of our research participants spend 15+ minutes searching for parking in metropolitan areas.